So, you want a lovely website....?

It’s all very well deciding that you want a website, with all the bells and whistles, links, videos and widgets. Lovely as these are, they are just the garnish - you really need to stick to some basic principles that will draw people in and get them to hang around.

No 1 - The user

Websites are there to serve the person who has chosen to take a look - and should be functional, memorable and, above all, frustration free, so that the user can get the information they want both quickly and easily by removing diversions and focusing on the core message.

No 2 - The client

The client knows their business - the web designer knows theirs. So the partnership between the two is of paramount importance.

The client knows what their customers want, and so it is down to a web designer to make their online presence match that need. So they need to talk, talk, talk to make it work. 

No 3 - The design

In a word, it has to be simple. Even the most intelligent web user has a short attention span, so it has to grab them and hold on to them.

Web designers who have a track record of success know how to do this - making sure there are no distractions on the page, using imaginative layout and making sure that clever graphics are not used at the expense of important information.

No 4 - The content

Research has found that average internet users only read 28% of the text on a webpage - they scan for the main points and then move on.

Therefore, content must be clear, concise and to the point. Using the right words (making sure they are SEO’d), and not too many of them, is key. 

No 5 - The finished article

A website that is easy to use, gets a clear message across and helps your business grow.

Visit our website if you want to know more - www.southwaleswebsolutions.co.uk

Five reasons why your website needs good SEO

THERE are a number of ways to attract visitors to your website - offline marketing, social media, such as Facebook and Twitter, and blogging.

While these can help, getting your search engine optimisation working properly is of crucial importance.

And there are a number of reasons why.

It helps to build  brand awareness –  If your website has a high ranking, it means more people see your name and become familiar with what you do and what you sell, even if they haven’t made a purchase.

It’s targeted  –  Good SEO brings paying customers to you. Using the right keywords, matched to what the customer is searching for, will improve your ranking on search engines such as Google.

It has a long-term cost benefit – unlike pay-per-click adverts, once you have a good ranking for a specific keyword searches, you will not pay for the traffic it generates.  Although it can cost more initially, it is more cost effective in the long term.

Credibility – People trust brands they find organically, rather than one that has paid to be at the top of search results. They are more likely to bookmark your site, spend more time on your site and come back. 

Competitors – Keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.

If you want to know how SEO, social media and blogging can help your business - drop us a line at South Wales Web Solutions

SEO? It's just like the gears in your car

SO, you’ve got a lovely new website for your business and you’re on the web - but why aren’t people clicking in their thousands to see what you have on offer?

The simple reason is that your search engine optimisation (SEO) isn’t up to scratch. You can think of SEO as the gears in your nice new car - you can turn it on and sit there admiring its beauty, but until you put it into gear and start driving, no one’s going to see it.

If you have a website, you need to be able to tell people about it. Your site needs to be search engine friendly as well as attractive. 

There are billions of websites on the web, so you have to assume that your competitors will be working hard so that they stay ahead of you in the search engine rankings for the keywords that your potential consumers will be searching for. 

Anyone looking for a product rarely gets past the first couple of pages on Google and, if they find a company online they like, they may never get to see what you have on offer. 

While SEO can cost you nothing - many people can learn and apply SEO themselves - it’s best to hire a professional who knows what they are doing and has experience and success in making it work for businesses. 

Which brings us back to the motoring comparison - you might know how your car works, but wouldn’t you rather have a professional mechanic keeping it on the road, rather than doing a poor repair job that could cost you more in the long run? It’s the same with SEO.

An investment in SEO could benefit your company for years to come. Contact South Wales Web Solutions to find out why. 

Why is SEO so important?

Have you ever wondered why search engine optimisation (SEO) is so important? 

You might have heard lots of people talking about page rank, link building and copywriting, while you do not understand what it’s all for and why your website needs it.

Well, there’s three important reasons.

• The first page of Google gains 94% of clicks. The first position receives more than a third. That means if you’re not on the first page of Google you only have a chance of receiving traffic from that 6% of left over traffic.
• SEO will bring relevant traffic to your site. This is more likely to convert and therefore, more likely to lead to sales.
• SEO will benefit your other internet marketing campaigns. It will help you focus your marketing campaign towards a specific market so you won’t be wasting resources. Furthermore, SEO has a positive effect on other areas of internet marketing including social media and pay-per-click, so by doing one, you’ll be helping the other.

Knowing that, it’s important for anyone having a website to get their SEO right.

Give us a call if you want to know more - www.southwaleswebsolutions.co.uk

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